25-Point GEO Audit Checklist For Website Architecture

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25-point geo audit checklist

25-Point GEO Audit Checklist

Format: Google Sheets-style checklist
Includes:

  • Pillar/cluster mapping checks

  • Entity home page strategy

  • JSON-LD schema requirements

  • Canonical/versioning rules

  • Answer block placement

  • Testing & validation items

  • Prompt pack outline for AI testing

✅ JSON-LD Templates

Includes:

  • FAQPage

  • HowTo

  • Product

  • Article

  • Organization

  • Person

✅ Prompt Pack

  • 12 manual prompt templates to test inclusion in AI Overviews (Google / Gemini / Perplexity)

  • Structured for A/B testing & result logging

  • Includes a unique phrase “watermarking” suggestion

First: GEO Website Architecture Audit Checklist

📊 25-Point Checklist (summarized version)

# Item Category Notes
1 Pillar → Cluster mapping complete Architecture Each major topic has 1 pillar and intent-based clusters
2 Entity Home pages created EEAT One page per major entity (person, product, brand, etc.)
3 Canonical tags set on Entity Home Canonicalization Use rel=canonical pointing to the preferred entity page
4 Schema: Organization added site-wide Schema Use on homepage and About page
5 Schema: Product or Service added to the offering pages Schema Use relevant properties like price, availability
6 Schema: FAQPage added to key pages Schema Include high-intent Q&A with @type: Question
7 Schema: HowTo added to how-to pages Schema With step, tool, supply structured data
8 mainEntityOfPage added to all pages Schema Helps AIs attribute content correctly
9 datePublished and dateModified present Schema Required for freshness signals
10 TL;DR (40–60 words) at top of pillars Snippet Strategy AI Overviews pull short intros first
11 Answer blocks labeled (“Quick answer”, etc.) Snippet Strategy In H2/H3 headings to assist AI parsing
12 Internal links use descriptive anchors UX / SEO E.g., “compare SaaS plans”, not “click here”
13 Short vs long content split by intent Content Definitions = short; how-tos = medium; studies = long
14 Long-form pages chunked with H2/H3 RAG Improves retrieval in AI pipelines
15 JSON-LD passes Google Rich Results Test Validation Test here
16 Sitemap includes pillar/cluster structure SEO Use XML + visual diagrams
17 AI prompt tests are performed monthly Testing Manual prompts to Gemini, Perplexity, etc.
18 Watermarked snippet phrases added Tracking Unique identifiers like “HashmiTrend-2025-Geo”
19 A/B tests running for schema/answer impact Testing Vary short-answer, schema, or chunk placement
20 AI Overview impressions monitored in GSC Tracking Use “Search Appearance” filters
21 Competitor GEO gaps tracked Competitive Use Semrush / Similarweb / Screaming Frog
22 Version control tracked with changelogs Canonicalization Helps avoid outdated AI citations
23 Redirections maintained from outdated pages Technical SEO Avoids citation fragmentation
24 Knowledge panel verification done EEAT Claim via GSC / Wikidata / Brand Accounts
25 Lead magnet added (e.g., Audit PDF/Sheet) CRO Optional asset with email capture CTA

🧬 JSON-LD Templates (Copy-Paste Ready)

🟡 FAQPage

{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is GEO website architecture?",
"acceptedAnswer": {
"@type": "Answer",
"text": "GEO website architecture is the practice of structuring content and metadata so generative AI engines can extract and cite your pages reliably."
}
}
]
}

🟢 HowTo

{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "How to structure a GEO-optimized website",
"step": [
{
"@type": "HowToStep",
"text": "Create pillar pages for each core topic."
},
{
"@type": "HowToStep",
"text": "Add short answer blocks at the top of each page."
}
]
}

🔵 Product

{
"@context": "https://schema.org",
"@type": "Product",
"name": "GEO Architecture Blueprint",
"description": "A downloadable SEO/GEO audit framework and schema template pack.",
"brand": {
"@type": "Organization",
"name": "YourBrand"
},
"offers": {
"@type": "Offer",
"price": "0.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
}

🟣 Organization

{
"@context": "https://schema.org",
"@type": "Organization",
"name": "YourBrand",
"url": "https://yourbrand.com",
"logo": "https://yourbrand.com/logo.png",
"sameAs": [
"https://linkedin.com/company/yourbrand",
"https://twitter.com/yourbrand"
]
}

🔴 Article

{
"@context": "https://schema.org",
"@type": "Article",
"headline": "GEO Website Architecture: How to Structure for AI",
"author": {
"@type": "Person",
"name": "Your Name"
},
"publisher": {
"@type": "Organization",
"name": "YourBrand",
"logo": {
"@type": "ImageObject",
"url": "https://yourbrand.com/logo.png"
}
},
"datePublished": "2025-09-12",
"dateModified": "2025-09-12",
"mainEntityOfPage": "https://yourbrand.com/geo-architecture"
}

🧪 Prompt Pack (For AI Overview Testing)

Example Prompts to Test Inclusion:

Engine Prompt
Google AI Overviews “What is the GEO website architecture?”
Gemini “How should I structure my website for AI visibility?”
Perplexity “Best practices for generative engine optimization (GEO)?”

Watermark Example Phrase:

“HashmiTrend: geo-arch-2025”
(Insert in answer block so you can detect when it appears in AI-generated content.)

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