GEO Audit Sheet 50 Points & Checklist

Tab 1 — GEO Audit Checklist (50 Points)

Columns: Test | Status (Pass/Partial/Fail) | URL | Remediation Priority | Owner | Notes | Remediation Date

1. llms.txt / policy check — allow/block LLM bots?
2. robots.txt & GPTBot access — confirm AI crawlers not blocked
3. HTTPS + canonicalization — headers correct, no conflicts
4. Sitemap includes product feeds (XML + merchant feed)
5. Organization schema (logo, sameAs, contact) at site root
6. Short brand summary on homepage (1–2 sentences extractable)
7. FAQ hub or schema-marked FAQ pages sitewide
8. Core Web Vitals & mobile readiness (esp. CLS, LCP for images)
9. Category intro (50–80 words AI-friendly summary)
10. Category H1 + short answer in first 100 words
11. Breadcrumb schema + pagination markup on category lists
12. Category uses structured product lists (schema/microdata)
13. Internal linking category → top product pages (intent anchors)
14. Category metadata matches buyer intent (meta + OG)
15. Canonical + parameter handling for filter pages
16. Product short answer summary (50–70 words) at top
17. Unique human product description (not manufacturer copy)
18. HTML spec table (weight, dims, color, materials, etc.)
19. Product JSON-LD (Product + Offers) valid
20. Price + availability schema included
21. SKU + GTIN + MPN fields filled
22. Short FAQ (3–7 Qs) per product w/ FAQ schema
23. Shipping & returns snippet short + machine-readable
24. Comparison bullets (uniform format vs similar models)
25. “Best for” one-liner intent match (e.g., Best for budget cooks)
26. Stock/availability structured signal (InStock, PreOrder)
27. User Q&A schema if Q&A present
28. Prominent CTA + conversion signals (commercial intent)
29. Concise summarizable paragraph near top (snippet-friendly)
30. Variant & attribute clarity in markup + HTML
31. Image alt text includes attribute + SKU
32. Image captions highlight specs (hero image)
33. Image file names use product slug or SKU
34. Responsive images (srcset) + WEBP + CDN
35. Image structured data (ImageObject in JSON-LD)
36. All images are indexable (not blocked by lazy-load misconfig)
37. JSON-LD for Article/Product/FAQ/Breadcrumb/Organization
38. AggregateRating + reviewCount populated
39. FAQ schema for product Qs (3–7)
40. BreadcrumbList schema matches visible breadcrumbs
41. Organization schema + sameAs links to profiles
42. Offer valid until for promos (avoid stale prices)
43. Variant structure (isVariantOf) modeled correctly
44. Review diversity: mix on-site + 3rd-party (Google, Trustpilot)
45. Verified buyer flag/markup in reviews
46. Review schema passes Rich Results test
47. Retail feed parity: product feed matches site (price, GTIN, stock)
48. GPTBot / LLM crawl test in logs
49. Page speed (LCP, FID/INP, CLS optimized)
50. Server headers & rendering: JSON-LD visible server-side

---

Tab 2 — 2-Week Sprint Checklist

Columns: Task | Assigned to | Deadline | Status

Week 1 (Quick Wins)

• Add 50–70-word short answer to the top 10 product pages (items 16 & 29)
• Add HTML spec tables (item 18)
• Ensure SKU/GTIN/MPN filled (item 21)
• Add JSON-LD Product + Offers + FAQ schema (items 19, 22, 37)

Week 2 (Medium Wins)

• Update image alt/file names + srcset/WEBP/CDN (items 31–35)
• Align retail feeds with site (item 47)
• Validate review schema (item 46)
• Track mentions/citations with prompt tests + tools

Tab 3: JSON-LD Product Template (Sample)

Pre-filled snippet for easy copy/paste and customization per product:

{
"@context":"https://schema.org",
"@type":"Product",
"name":"Sample Product Name",
"sku":"SKU-12345",
"gtin13":"0123456789012",
"image":["https://example.com/sample-product.webp"],
"description":"50–70 word short answer summary with key spec and use case.",
"offers":{
"@type":"Offer",
"price":"99.99",
"priceCurrency":"USD",
"availability":"https://schema.org/InStock",
"url":"https://example.com/product/sample-product"
},
"aggregateRating":{
"@type":"AggregateRating",
"ratingValue":"4.6",
"reviewCount":"87"
},
"faq":[
{"@type":"Question","name":"What is this product best for?","acceptedAnswer":{"@type":"Answer","text":"Best for ..."}},
{"@type":"Question","name":"Does it include warranty?","acceptedAnswer":{"@type":"Answer","text":"Yes, ..."}}
]
}

Check out more GEO Audit Checklists for E-commerce….