Marketing Scrappers

SEM Services

Drive Targeted Traffic and Capture More Revenue
Through Search Engine Marketing

Search Engine Marketing (SEM) is one of the most powerful ways to grow your business in an increasingly competitive digital landscape. With SEM, you can place your brand directly in front of customers who are actively searching for the products or services you offer on platforms like Google, Bing, YouTube, and more. Our SEM services provide a comprehensive strategy that covers everything from keyword research to ad creation, campaign management, and performance optimization.

Top Platforms Marketers Rely on for SEM Success

Google Ads

Role: The most widely used SEM platform, allowing ads on Google Search, YouTube, and the Display Network. Operates on a PPC model.

Key Features:

Keyword bidding and targeting, Ad extensions (call, location, site-links), Multiple ad formats (Display, Search, Video), and Performance tracking with Google Analytics

Microsoft Advertising (Bing Ads)

Role: Powers ads on Bing, Yahoo, and AOL. Offers lower CPC and appeals to specific audiences.

Key Features:

Cross-platform targeting, Advanced demographic options, LinkedIn profile targeting, and Easy integration with Google Ads

Facebook Ads

Role: Allows highly targeted ads based on user demographics and behaviors, with over 2.9 billion users.

Key Features:

Audience segmentation (age, interests, location), Retargeting options, Multiple ad formats (carousel, video, dynamic), and Advanced insights and A/B testing

Instagram Ads

Role: Best for visually-driven campaigns, integrated with Facebook Ads for seamless targeting. Ideal for brands focusing on lifestyle and aesthetics.

Key Features:

Story, photo, and video ads, Influencer collaboration, and Navigational posts and direct-to-cart features

YouTube Ads

Role: A key platform for video marketing within Google’s ecosystem, targeting users via search history and demographics.

Key Features:

Skippable and non-skippable ads, Bumper ads (short, non-skippable), Retargeting options, and In-stream and display ad formats

What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) refers to a form of digital marketing that uses paid advertising to increase the visibility of your website in search engine results pages (SERPs). By leveraging Pay-Per-Click (PPC) advertising models such as Google Ads, Bing Ads, and YouTube Ads, businesses can target specific keywords and display their ads to users who are actively searching for related products or services.

Our Comprehensive SEM Services

Our all-in-one SEM service covers every aspect of search engine marketing to help you drive high-quality traffic and achieve your business goals. Here’s what we offer:

1. Campaign Strategy & Setup

We begin with a comprehensive campaign setup that aligns with your business goals. This includes:

  • Platform Selection:

    Google Ads, Bing Ads, YouTube, and others.

  • Goal Definition:

    We establish measurable goals, whether it’s increased website traffic, lead generation, or product sales.

  • Geo-Targeting:

    Target specific regions to ensure that your ads reach the right audience.

  • Conversion Tracking:

    We set up conversion tracking through Google Analytics or other platforms to monitor campaign success and optimize for cost-efficiency.

2. Keyword Research & Management

Identifying the right keywords is essential for SEM success. We conduct thorough keyword research to find high-intent, low-cost keywords that drive conversions. Services include:

3. Ad Creation & A/B Testing

Crafting compelling ads is key to attracting clicks. We provide:

  • Ad Copywriting:

    Our team creates compelling, conversion-optimized ad copy that aligns with your brand voice and messaging.

  • A/B Testing:

    We continuously test different versions of ads to determine which variations lead to higher click-through rates (CTR) and conversions.

  • Ad Extensions:

    We use extensions like site links, call buttons, and location details to increase ad performance.

4. Tracking & Analytics

Real-time data is critical for SEM success. We track your campaigns closely, using tools like Google Analytics and third-party platforms. Our services include:

Right Plan for Your Business

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Choose a package that fits your business needs. Our SEM services are designed to offer flexibility, with pricing and features tailored to your ad spend and business goals. The listed packages outline our standard offerings, but we understand that every business is unique. That’s why all services and pricing can be customized to match your specific requirements and market conditions. Whether you’re a startup or an established business, we’ll work with you to create a SEM strategy that drives results within your budget.

Package: 1
  • Basic Plan
    $200 / month

    Ideal for startups or small businesses with limited ad spend, offering essential SEM services.

Features:
  • Ad Spend:

    $350 – $1,500 / month (paid to networks)

  • Keywords:

    500 targeted keyword

  • Platforms Supported:

    Google Ads, Bing Ads

  • Services:

    Basic campaign setup (1 campaign)
    Keyword research (10 keywords + 5 negative keywords)
    Ad copy creation (3 ads)
    1 Ad extension (site link or call extension)
    Ongoing Optimization: Monthly performance tracking and report

  • Initial Setup Fee:
    $400
Package: 2
  • Advance Plan
    $350 / month

    Recommended for growing businesses looking for more advanced features and wider audience reach.

Features:
  • Ad Spend:

    $1,500 – $5,000 / month (paid to networks)

  • Keywords:

    1,500 targeted keywords

  • Platforms Supported:

    Google Ads, Bing Ads, Facebook Ads

  • Services:

    Campaign setup with audience targeting (up to 2 campaigns)
    Extensive keyword research (25 keywords + 10 negative keywords)
    Ad copy creation (5 ads)
    3 Ad extensions (call, sitelinks, and location)
    Basic A/B testing for ads
    Ongoing Optimization: Bi-weekly performance tracking and recommendations

  • Initial Setup Fee:
    $750
Package: 3
  • Premium Plan
    $850 / month

    Designed for businesses with high ad spend and complex SEM needs, offering comprehensive services and tailored solutions.

Features:
  • Ad Spend:

    $5,000+ / month (paid to networks)

  • Keywords:

    5,000 targeted keywords

  • Platforms Supported:

    Google Ads, Bing Ads, Facebook Ads, Instagram Ads

  • Services:

    Advanced campaign setup and strategy (up to 5 campaigns)
    Comprehensive keyword research (50 keywords + 20 negative keywords)
    Custom ad copywriting (10 ads)
    Full suite of ad extensions (sitelink, call, location, and more)
    Advanced audience targeting with retargeting strategies
    Funnel setup with landing page optimization
    Ongoing Optimization: Weekly performance reviews, advanced A/B testing, and full campaign management

  • Initial Setup Fee:
    $1,350

Why Choose Our SEM Services?

Full Campaign Control:

You have complete control over your ad spend, placements, and targeting.

Cost-Effective:

We prioritize getting the best value for your investment by focusing on ROI-driven strategies.

Data-Driven Decisions:

Our team uses advanced analytics to continually optimize campaigns for better performance.

Dedicated Support:

Our team of SEM specialists works closely with you to ensure that your campaign goals are being met and exceeded.

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SEM vs SEO: Key Differences

While both SEM and SEO aim to increase your visibility on search engines, they do so through different methods. Here’s a breakdown of the key distinctions:

  • Cost:

    Focuses on organic growth with no direct cost involved, though it requires investment in content and optimization efforts.

  • Timeframe:

    A long-term strategy that takes time to build organic rankings and see results.

  • Targeting:

    Targets users based on the relevance of content to their search queries, not as precise as SEM.

  • Visibility:

    Appears in multiple sections of the SERP, including organic listings and featured snippets.

  • Longevity:

    Offers sustained results over time as your site builds authority and rankings.

SEM (Search Engine Marketing)

  • Cost:

    Involves paid strategies like PPC (Pay-Per-Click). You pay for each click on your ads.

  • Timeframe:

    Provides immediate visibility with ads appearing at the top of search results as soon as the campaign starts.

  • Targeting:

    Allows for precise targeting based on demographics, location, and search behavior.

  • Visibility:

    Secures prime ad placement at the top or bottom of search results pages, ensuring immediate attention.

  • Longevity:

    Provides short-term visibility and results, ideal for immediate traffic.

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