GEO Audit Sheet 50 Points & Checklist

Leave a Comment / Uncategorized

Tab 1 — GEO Audit Checklist (50 Points)

Columns: Test | Status (Pass/Partial/Fail) | URL | Remediation Priority | Owner | Notes | Remediation Date

  1. llms.txt / policy check — allow/block LLM bots?

  2. robots.txt & GPTBot access — confirm AI crawlers not blocked

  3. HTTPS + canonicalization — headers correct, no conflicts

  4. Sitemap includes product feeds (XML + merchant feed)

  5. Organization schema (logo, sameAs, contact) at site root

  6. Short brand summary on homepage (1–2 sentences extractable)

  7. FAQ hub or schema-marked FAQ pages sitewide

  8. Core Web Vitals & mobile readiness (esp. CLS, LCP for images)

  9. Category intro (50–80 words AI-friendly summary)

  10. Category H1 + short answer in first 100 words

  11. Breadcrumb schema + pagination markup on category lists

  12. Category uses structured product lists (schema/microdata)

  13. Internal linking category → top product pages (intent anchors)

  14. Category metadata matches buyer intent (meta + OG)

  15. Canonical + parameter handling for filter pages

  16. Product short answer summary (50–70 words) at top

  17. Unique human product description (not manufacturer copy)

  18. HTML spec table (weight, dims, color, materials, etc.)

  19. Product JSON-LD (Product + Offers) valid

  20. Price + availability schema included

  21. SKU + GTIN + MPN fields filled

  22. Short FAQ (3–7 Qs) per product w/ FAQ schema

  23. Shipping & returns snippet short + machine-readable

  24. Comparison bullets (uniform format vs similar models)

  25. “Best for” one-liner intent match (e.g., Best for budget cooks)

  26. Stock/availability structured signal (InStock, PreOrder)

  27. User Q&A schema if Q&A present

  28. Prominent CTA + conversion signals (commercial intent)

  29. Concise summarizable paragraph near top (snippet-friendly)

  30. Variant & attribute clarity in markup + HTML

  31. Image alt text includes attribute + SKU

  32. Image captions highlight specs (hero image)

  33. Image file names use product slug or SKU

  34. Responsive images (srcset) + WEBP + CDN

  35. Image structured data (ImageObject in JSON-LD)

  36. All images indexable (not blocked by lazy-load misconfig)

  37. JSON-LD for Article/Product/FAQ/Breadcrumb/Organization

  38. AggregateRating + reviewCount populated

  39. FAQ schema for product Qs (3–7)

  40. BreadcrumbList schema matches visible breadcrumbs

  41. Organization schema + sameAs links to profiles

  42. Offer validUntil for promos (avoid stale prices)

  43. Variant structure (isVariantOf) modeled correctly

  44. Review diversity: mix on-site + 3rd-party (Google, Trustpilot)

  45. Verified buyer flag/markup in reviews

  46. Review schema passes Rich Results test

  47. Retail feed parity: product feed matches site (price, GTIN, stock)

  48. GPTBot / LLM crawl test in logs

  49. Page speed (LCP, FID/INP, CLS optimized)

  50. Server headers & rendering: JSON-LD visible server-side

Tab 2 — 2-Week Sprint Checklist

Columns: Task | Assigned to | Deadline | Status

Week 1 (Quick Wins)

  • Add 50–70 word short answer to top 10 product pages (items 16 & 29)

  • Add HTML spec tables (item 18)

  • Ensure SKU/GTIN/MPN filled (item 21)

  • Add JSON-LD Product + Offers + FAQ schema (items 19, 22, 37)

Week 2 (Medium Wins)

  • Update image alt/file names + srcset/WEBP/CDN (items 31–35)

  • Align retail feeds with site (item 47)

  • Validate review schema (item 46)

  • Track mentions/citations with prompt tests + tools

Tab 3: JSON-LD Product Template (Sample)

Pre-filled snippet for easy copy/paste and customization per product:

{
"@context":"https://schema.org",
"@type":"Product",
"name":"Sample Product Name",
"sku":"SKU-12345",
"gtin13":"0123456789012",
"image":["https://example.com/sample-product.webp"],
"description":"50–70 word short answer summary with key spec and use case.",
"offers":{
"@type":"Offer",
"price":"99.99",
"priceCurrency":"USD",
"availability":"https://schema.org/InStock",
"url":"https://example.com/product/sample-product"
},
"aggregateRating":{
"@type":"AggregateRating",
"ratingValue":"4.6",
"reviewCount":"87"
},
"faq":[
{"@type":"Question","name":"What is this product best for?","acceptedAnswer":{"@type":"Answer","text":"Best for ..."}},
{"@type":"Question","name":"Does it include warranty?","acceptedAnswer":{"@type":"Answer","text":"Yes, ..."}}
]
}

Leave a Comment

Your email address will not be published. Required fields are marked *

Search
Scroll to Top